Are retailers and manufacturers ready for the holiday rush?

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With the holiday season fast approaching, retailers and manufacturers around the world are preparing themselves for what is always their most important time of the year.

This year the stakes are even higher. A relatively late Thanksgiving in the US has created an unusually compressed window for shoppers to buy their gifts.The National Retail Federation found that up to 140 million people plan to or will shop over this Thanksgiving weekend, with approximately 97 million shoppers on Black Friday alone. Read this article on Chain Store Age for more interesting (or for those that are unprepared, frightening!) predictions about what to expect.

Also helpful, Google has released a report that breaks down when exactly shoppers plan to start making holiday purchases.

During the upcoming weeks, stock outs and supply chain disruptions will be especially harmful, making the ability to see and react to consumers even more critical than usual. What are you doing to prepare?

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Aaron Pittman

Aaron is former Corporate Counsel/Director of Marketing at One Network Enterprises,A lawyer by training, heprovides practical advice regarding regulatory, compliance, and transactional matters, and also leads global marketing and communications activities including content, messaging, and analyst and press relations. He holds degrees from Vanderbilt University and the University of Michigan Law School.